Unifying public-figure profiles beyond the business page.

Over the years, Facebook Pages had been extended well beyond its original purpose of serving businesses. One of the most significant cases was public figures, celebrities, influencers, and creators whose needs were fundamentally different. Pages was built for conversation and dialogue, but public figures needed efficient dissemination of high-volume content.

The public figure profiles design team reached out, and we collaborated on concepts to explore whether unifying these non-business cases could create a more scalable platform.

The core exploration: what if content was prioritized by relevance rather than chronology or category? Relevance could be driven by hashtags, engagement signals, or personalized commonality between the visitor and the profile, shared groups, shared interests, mutual connections. Tabs would still provide access to the traditional timeline for visitors who preferred that model.

I removed the traditional post feed entirely and focused on getting people into content faster. Interactions were reduced to scrolling through Page content or swiping to access pivot navigation.

The Page header and avatar became a pull-down drawer, showing only one primary action upfront, with higher-intent actions tucked behind the drawer to reduce decision overhead on arrival.

A masonry-style grid without rigid sections created an opportunity to embed native Page elements, like reviews, directly into the scroll experience, rather than siloing them into separate tabs.

Post content rarely got interacted with by visitors unless it had compelling media attached. This model obscured written text behind an interaction (similar to Instagram), by default, engagement was the media itself. Trending content was visually featured and could expose its written portion automatically.

In 2018, Instagram's Story format was taking off, and there was a push to integrate it more broadly across Facebook's ecosystem. I explored how Stories could live natively within this new Pages concept, applied to a public figure profile.

This workstream remained in the concept stage, but partnering with teams building within my platform, exploring scalability, alignment, and what a more unified profile model could look like, was a valuable exercise in cross-team collaboration and shared design vision.