Core Exploration: Prioritizing content by relevance, hashtags, engagement signals, and personal affinity (mutual groups, shared interests, connections), while keeping traditional timeline tabs accessible for high-intent visitors.

Bypassed traditional post feeds to prioritize fast content discovery via vertical scrolling and pivot navigation. Replaced cluttered controls with a pull-down header drawer, surfacing one primary action upfront to reduce decision friction.

A fluid masonry grid embedded native Page elements (like reviews) directly into the feed, eliminating tab siloing. Shifted to a media-first model where text expands on interaction, mirroring high-engagement creator behaviors.

In 2018, Instagram's Story format was taking off, and there was a push to integrate it more broadly across Facebook's ecosystem. I explored how Stories could live natively within this new Pages concept, applied to a public figure profile.