Hello, I'm Noah, currently a principal product designer at Atlassian. Previously a senior design manager at Meta leading a team of 3 other managers and 21 designers through an end to end portfolio of workforce and talent management experiences. I'm an IC at heart. Even when supporting teams and orgs, I lead by focusing on the details.
My craft is fueled by my curiosity for idiosyncratic things. I wouldn't identify myself of having a classical archetype. Do I have preferences? Absolutely, but meta-speaking, i enjoy the cross section of effectiveness, efficiency and innovation. Focusing on one slice doesn't satisfy my need for wholistic execution.
I paused my tech career to open a brioche donut shop with my wife that we grew from an at-home Instagram pickup business to a successful brick and mortar store in the span of 2 years. In stark contrast, now I spend most of my time (both at work and after work) fascinated with the potential of AI, as well as it's current limitations, both in user-facing product as well as it's integration into product and design development.
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Straightforward team management
Simpler direct report support while making them feel more supported and happier? Yes please.
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Driving large scale alignment across multiple orgs through design.
When the design effort drives alignment in landscape of fragmented orgs and stakeholders.
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Creating people connection for remote employees at scale.
When Covid-19 forced Meta remote overnight, the question became: how do you design professional connection for 80,000+ employees?
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Rethinking professional identity.
Facebook's Career Profiles needed to do more than list roles, they needed to enable productivity and mobility across the company.
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Helping people look inward before they walk out.
Internal mobility work so employees could discover roles that fit, before half of departures never opened the Jobs Tool.
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Reimagining onboarding when the campus went home.
A fast digital version of Meta's in-person new-hire experience, culture, connection, and clarity when logistics alone weren't enough.
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Helping drive the largest redesign in human history.
Design lead for the consumer Pages experience during Facebook's 2018 app overhaul—170M+ monthly users on the surfaces I led redesign on.
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Putting music where messages already live.
A hackathon bet that native music in threads could unlock a new way to express yourself, grounded in real attachment and Story behavior.
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Unifying public-figure profiles beyond the business page.
Concept explorations with the Pages team, relevance over chronology, faster paths to content, and a more scalable profile model.
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Letting shoppers control the tempo of the deal.
A forward thinking digital retailing experience so buyers could negotiate on their terms while dealers could respond faster and build relationships.
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One home for the full dealer deal lifecycle.
A unified web portal so teams could manage leads, inventory, and offers with shared context and clearer prioritization.
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Equipping salespeople on the lot to close the deal.
A mobile companion focused on core jobs-to-be-done for dealers, find the customer, find the car, create and send the offer.
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Making dealer performance legible for the teams who support them.
Salesforce dashboards redesigned for clearer data visualization and a cohesive style so insights were easier to read and act on.
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Making the funnel's front door earn every visit.
UX lead on TrueCar's top SEO page, clarifying why shoppers should stay, act, and buy beyond the price check.
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Bringing back the anti-algorithm news reader.
A passion project to resurrect what made Pulse great, personal curation over recommendation feeds, before LinkedIn changed everything.