Rethinking professional identity.

One of the biggest reasons people cited for leaving Facebook was a lack of feeling fulfilled. Fulfillment wasn't about happiness or resources, employees tied it to a journey, intrinsically connected to understanding where and how to get to where they want to be in their careers. To achieve this, employees reflect on where they've been, assess where they are today, then plan to evolve.

We knew people were doing this in varying degrees, so how were they doing it?

How were people accomplishing it today?

We knew people are doing this today in varying degrees, so how were they doing it?

Let's see how Will (representative of our conversations with employees) is doing this.

LinkedIn was Will's common destination to reflect on his career journey.

The internal profile was how he oriented himself on the present, teams, workstreams, collaborators.

Capturing growth, evolution, and opportunities was extremely fragmented.

Cultivating and expanding his network was a clear goal.

People sought out and identified with details and "meta" information that weren't traditionally captured, to help form a more holistic view of themselves and others.

3 opportunities identified.

1, Representing Identity

How might we create a better way for employees to manage their professional identity in one accurate, scalable place?

The goal was a clear, career-focused experience showing how investments connect across tools, with transparent privacy controls.

The previous internal profile wasn't designed with any principal or system in mind, making it impossible to scale on it’s existing architecture. It was conceived as a vertical, vs a platform for other contexts to leverage.

How might we help understand where they are and what comes next?

A key issue: employees using the internal jobs tool didn’t understand eligibility or how they appeared to hiring managers. I used this tool to show how shared patterns could extend beyond Profile while leveraging its data contextually.

Concept design that went into user testing.

How might we humanize the Profile experience to help people express, engage, and connect with others in a way that's professionally beneficial?

Internal tools felt one-sided, leading to low engagement and incomplete data. Employees wanted to know more about each other, but weren’t always comfortable sharing personal details.

I introduced Badges and Stickers, inspired by real-world and social behaviors, to humanize profiles and foster connection. Community-driven, they also power recommendations, mentorship, and learning.

Originally a solo side project, it was later integrated into the long-term Career Profile strategy.

A demonstration to illustrate the experience of the new profile.