The Problem: Two Sides of the Same Friction

Shopping and transacting on a car has always been handled prehistorically, phone calls, emails, and if a dealer is particularly tech "savvy," text messages.

For consumers: Getting solid numbers from a dealer was tedious and time consuming, often resulting in unwanted phone calls they never asked for.

For dealers: Statistically, the dealer who reaches a potential customer first and establishes a relationship ends up closing the deal, even if they aren't the cheapest price.

The Hypothesis

These two opportunities collided to create this mobile offer solution:

Allow potential customers to interact on a platform they're comfortable with, controlling the tempo of the conversation without feeling pushed, while simultaneously giving dealers access to quickly establish a relationship more efficiently.

Reflection

Referred to as "Digital Retailing," this was where we identified the future of car sales heading. Shortly after, companies like Carvana and Vroom further evolved the experience to eliminate the salesperson entirely.