TrueCar earned through lead referrals and closed sales, dealer success was our success.

The web portal handled full relationship management. This mobile app had one job: an on-the-lot tool for salespeople closing deals with the customer standing in front of them. Same APIs, same data as the portal, but built for a single user doing one thing well.

Find a customer. Find the right car. Create and send the offer.

Onboarding & Landing

Profile creation and the returning user experience, designed to orient salespeople quickly on arrival.

Customer Search, Orientation & Context

Helping salespeople quickly find and understand their customers, with relevant deal context front and center.

Inventory Search & Offer Creation

The final step in the on-lot flow: matching inventory to the customer's needs and sending the offer.